Opening General Session with John Medina, Sally Hogshead and Jane McGonigal - FINAL Showing *Won't be archived*

What do naps, games, and nine-second spans have to do with meetings? Plenty! Get your creative juices flowing and join top thinkers in outside fields for unique insights into how to design meetings that are more engaging, foster better recall, and generate more action. Brain Rules for MeetingsWhat if conventions had nap rooms, multitasking was frowned upon, and meetings were held during walks? Dr. John Medina, author of the long-running New York Times bestseller Brain Rules, will take an intriguing look into how we think and learn....and how we can help people get the most out of our meetings.Making Your Meeting an Epic WinIn the best-designed games, our engagement is perfectly optimized....we have endless opportunities to challenge ourselves, we're surrounded by potential collaborators, and we feel an insatiable curiosity about the world around us. World-renowned game designer and author of Reality is Broken: Why Games Make Us Better and How They Can Change the World, Jane McGonigal will translate decades of gaming insights to the meetings arena. Learn the art of an "epic win" and how to bring it to your next meeting.The First Nine SecondsIn today's world of seconds-only attention spans, you might only get nine seconds to start a conversation or sell your idea. How can you craft messages that instantly captivate your audience? Sally Hogshead, author of Fascinate, will reveal the answers using her groundbreaking research study. Learn how to get others to instantly fall in love with your ideas with her system, “The 7 Triggers of Fascination.”

Virtual Lens: Virtual and Hybrid Monetization and Value-Creation Strategies that Work

Virtual extensions and hybrid events have burst onto the event scene and are delivering significant value to event attendees, exhibitors, and show hosts alike.  As these programs mature, show hosts are exploring and experimenting with strategies to create enterprise value and generate revenue from their virtual and hybrid activities.  In this second installment of PCMA’s recurring thought leadership series, The Virtual Lens, a panel of distinguished experts will share their experiences implementing virtual monetization strategies and discuss what has worked and what has not worked in terms of creating sustainable, growing revenue from virtual and hybrid events.

Tony Lorenz, Founder of bXb Online; April DeBaker, Director, Conferences and Events, American Water Works Association Kristin Beaulieu, SVP Sales & Development, East, UBM Studios; and Danielle Belmont, Senior Online Events Manager, BNP Media

Masters Series: More Brain Rules for Meetings - FINAL Showing *Won't be archived*

Delve deeper into how we think and learn. Dr. Medina will continue the exploration of how important brain science is to meetings. Uncover more Brain Rules, including how vision trumps all other senses. Learn how you can produce better results at meetings, work, and home.

 John Medina, M.D., Author: Brain Rules

Masters Series: What Is Your Everest?

Today's meeting professional faces daily challenges when planning an event experience and proving its ROI to stakeholders. Discover how to think differently about how you go about your business. Jamie Clarke, an extreme adventurer who has summitted Mount Everest twice, will energize you to revisit your goals, face your fears, and learn from your failures, to conquer your toughest challenges.

Jamie Clarke, Extreme Adventurer and Motivational Speaker

Masters Series: Fascination: Your Shortcut to Persuasion

Fascination is an intense emotional focus. When you fascinate your audience, you can command attention, shape opinions, and get the results you want. Following up on her presentation this morning, Sally Hogshead will take you on a high-velocity journey through advertising, pop culture and neurology to provide practical tips for immediately persuading your audiences. Utilize Hogshead's proprietary research at www.FScoreTest.com to identify your natural strengths of persuasion.

Sally Hogshead, Author: FASCINATE: Your 7 Triggers of Persuasion and Captivation

Tough Talking: Initiating and Managing Difficult Conversations

Difficult conversations are necessary in order to keep moving forward both personally and professionally. Learn the skills necessary to start and maintain uncomfortable discussions, in a manner that’s non-threatening, resulting in better understanding and improved relationships. Designed for managers, leaders, committees and organizational teams who want to increase effectiveness without alienating others.

Mary Byers, Professional Speaker, Writer, and Association Consultant

General Session: The Social Animal: The Role of our Unconscious Mind in How We Meet and Succeed

Where does most of the brain's work get done and most of our important life decisions get made? Join David Brooks in a fascinating new look at the role of our unconscious minds. One of the most prolific writers and thinkers of our time, Brooks will explore unconscious modes of communication and social, emotional and unconscious traits necessary to succeed. Find out why meeting face-to-face is a quintessentially human endeavor that will always be with us. Bonus: Brooks will also conduct a short review of the current U.S. political landscape and prognosticate on the 2012 presidential election.

David Brooks, Author & New York Times Columnist

General Session: The One Trend that Will Transform Your World

You'll hear a lot about trends at Convening Leaders, but there's one trend happening in bioscience today that will completely transform how we live, earn money, and form communities over the next 25 years. Juan Enriquez -- a broad thinker who studies the intersection of science, business and society -- will lead a fascinating glimpse into the future of our world. Is your organization prepared for the fundamental change that is coming?

Juan Enriquez, Futurist, and Chairman and CEO, Biotechonomy LLC